Une nouvelle étude de cas publiée par le Professeur Ashok Som

Le Professeur Ashok Som, Responsable du Département Management à l'ESSEC, a publié une nouvelle étude de cas ce mois-ci :

RealReal & The Circular Economy

With the advent of e-Commerce, the market of online luxury resale has been a force to reckon with. It brings to the table a new paradigm for the industry. The RealReal, went public in June 2019 and its revenue increased 51% year over year, was somewhat the proof of concept that it as a win-win situation for brands and for customers on the two sides of the product life cycle - the buyer of the luxury good who can become the seller in the future.